We put forward a new concept of human resource management as follows: regarding human resource from the angle of marketing; taking all human resource in the group as my customers; consider my job as service I offer to the customers, and acting myself in my job to maximum energy. Every employee in the company is their own service object. We care about the coordination、unification and direction consistency .For example: corporate culture advocates innovation; reflect the contents of encouraging creativity in the performance management; consider the innovation capacity and related work while doing the salary designing; strengthen guiding of consciousness and training of ability; reflect the value of the capacity in the promotion; pay attention to the selection of thought etc.