Goal Develop a native middle level hotel group
  Management target Three and four star hotels, simple business hotels
  Hotel Brand
      Lealty sowar: loyal knight, gallantry and bright
      L: initial letter of “ listen ”
      S: initial letter of “ sincere”
  Operation pattern Chain management based on capital investment
                       Realize expansion through management contract
  Strategic partner Goal Financial group
  Lealty sowar's spirit High efficient team under same vision
  Lealty sowar's service concept Leave a quiet space for guests
  Lealty sowar's feature Lealty · Goal Floor
  Lealty sowar's pursuit Earn profit for member hotel is Lealty sowar's unchangeable pledge